ON Semiconductor Rebrand – Leading a Brand Evolution

I was part of the small in-house design team tasked with reimagining ON Semiconductor’s brand on a global scale. My logo design was chosen as the company’s new official mark, a key element in defining the brand’s modern identity. Beyond the logo, I played a major role in shaping the overall brand vision, contributing to the creation of the brand guidelines and comprehensive brand book that ensure consistency across every touchpoint. This project allowed me to make a tangible impact on a $6 billion enterprise through both creative leadership and strategic execution.