Husqvarna “Elektron” Launch: Past Meets Future - click to learn more

Role:
Led visual identity and creative direction for Husqvarna’s Elektron campaign, a spec project assigned by mentor D. Bacik, balancing the brand’s heritage with its next-generation electric motorcycles.

Challenge:
Position Elektron as a groundbreaking electric motorcycle while honoring Husqvarna’s legacy, inspiring trust among riders and enthusiasts.

Strategy:
Developed a “past vs. future” visual approach, creating cohesive assets across graphics and photography, and guided teams to ensure consistent brand expression.

Results:
D. Bacik was highly enthusiastic about the work and shared it with the VP of Creative, highlighting the campaign’s impact and quality.